Turn Fans into Customers and Customers into Fans

Abstract

David Meerman Scott is co-author of Fanocracy: How to Turn Fans into Customers and Customers into Fans which will release January 7, 2020 from the Portfolio division of Penguin Random House. He is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including The New Rules of Marketing & PR (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.